Data Yarns embraces interdisciplinary research that draws on nuanced conceptions of behaviour and social change.
Our research repertoire comprises quantitative and qualitative data collection and analysis methods.
We leverage mixed-method approaches that capitalise on existing evidence owned by the client and, where relevant, from third-party public sources.
We create enriched, multi-layered research outputs that can provide insights into day-to-day operations and which can serve longer terms needs and aspirations.
We work collaboratively and iteratively.
We seek to involve clients and key stakeholders in major decisions to ideate, course-correct and ensure that deliverables align with their requirements and expectations.
We do so thoughtfully to minimise adding unnecessarily to already overburdened workloads.
We dedicate time at the early stages of each project to review assumptions on the potential users and their needs in collaboration with the client. The review supports decisions informed by potential trade-offs regarding whose needs are prioritised and supports planning for subsequent efforts.